A cellular food supplement. Rediscovery of Noni was done in year 1953 when botanical scientist Dr. Rulf Heinik in his botanical studies found out an enzyme and named it Xeronine. Compared to Pineapple Noni contains 40 times more Xeronine enzyme which spreads in the body and enhances the working & absorption of proteins in the body thereby increasing the efficiency of the body.Noni is the common name of Botanical plant Morinda Citrifolia. It is also known as Indian Mulberry.